UX/ UI Design

Luxe - UX UI Design

Project Background

Luxe is a mobile e-commerce app designed to simplify and elevate the online shoe-shopping experience. The goal was to create an intuitive, trustworthy, and enjoyable platform where users can effortlessly explore products, compare styles, and complete purchases with confidence.

The Challenge

Despite the popularity of online shopping, users still face frustration when buying shoes online:

  • - Difficulty choosing the right size
  • - Limited product photos and unclear descriptions
  • - Slow or confusing checkout experiences
  • - Trust issues around quality and delivery
  • - Lack of order tracking

Our objective was to design a user-centric solution that reduces friction across the entire shopping journey.

Design Thinking Process

Qualitative Research

Report Title

The Rise of Online Shoe Shopping: Understanding Consumer Preferences and Behaviors"

Key Findings
  • - Online shoe shopping is growing rapidly, driven by convenience, variety, and price comparison.
  • - Consumers are increasingly using mobile devices to shop for shoes.
  • - User experience is critical for success in the online shoe market.

Report Title

The Rise of Online Shoe Shopping: Understanding Consumer Preferences and Behaviors

Key Findings
  • - Consumers are emotional shoppers when it comes to shoes.
  • - Product design, branding, and social media influence consumer decisions.
  • - Positive customer experiences drive brand loyalty and repeat purchases.

Report Title

The Future of Footwear Retail: Trends and Opportunities in the Digital Age

Key Findings
  • - Online shoe sales will continue to grow, outpacing physical retail stores.
  • - Personalization and omnichannel experiences will become increasingly important.
  • - Data analytics will play a crucial role in understanding consumer behavior and optimizing product offerings.

Quantitative Research

Report Title

Global Online Shoe Market: Market Size, Trends, and Forecasts

Key Findings
  • - The global online shoe market is expected to reach USD 331.3 billion by 2026.
  • - The Asia Pacific region is the fastest-growing market for online shoe sales.
  • - Millennials and Generation Z are the primary drivers of online shoe purchases.

Report Title

"Consumer Preferences in Online Shoe Shopping: A Cross-Cultural Analysis

Key Findings
  • - Price, product variety, and brand reputation are the most important factors influencing consumer decisions in online shoe shopping.
  • - Mobile devices are the preferred platform for online shoe shopping in most countries.
  • - Consumers are increasingly concerned about sustainability and ethical sourcing when purchasing shoes online.

Report Title

The Impact of COVID-19 on Online Shoe Sales: Trends and Implications

Key Findings
  • - The COVID-19 pandemic accelerated the shift towards online shoe shopping.
  • - Online shoe sales grew by 25% in 2020.
  • - The trend of online shoe shopping is expected to continue post-pandemic.

User Pain Points

Financial Pain Points

  • - High prices may discourage users.
  • - Hidden fees can create unpleasant surprises.
  • -Lack of discounts or promotions may disappoint shoppers.
  • - Unclear or complicated return policies can reduce purchase confidence.

Product Pain Points

  • - Inaccurate product descriptions can frustrate users.
  • - Limited photos make it harder for shoppers to evaluate products.
  • - Missing size charts or fitting info reduces buyer confidence.
  • - Poor product quality leads to user disappointment.

Process Pain Points

  • - Confusing navigation makes it hard for users to find products.
  • - Slow loading or frequent crashes frustrate users.
  • - Complicated checkout flows can cause cart abandonment.
  • - Lack of order tracking creates uncertainty for customers.

Support Pain Points

  • - Difficulty reaching customer support can frustrate users.
  • - Long wait times reduce customer satisfaction.
  • - Unhelpful or rude support leads to negative experiences.
  • - Limited self-service options make it hard for users to resolve issues independently.

Competitive Analysis

User Flow

Information Architecture

Wireframe

Design

Prototype

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